We think you’ve heard the basics about good health, like eating better, sleeping  more and exercising regularly. Yet most Americans do not meet the clinical guidelines for any one of these critical activities.

Rather than tell you the obvious – that you may not be reaching critical targets – we explain what the targets are and why they’re important. We let you rate yourself. Here are some of our features:

• Your Body on Drugs. If you take medication, you can use this interactive graphic to learn about which parts of your body are impacted by drugs, both today and in the long term.
• Anatomy of Food. You may not take medication, but we know that you eat! See how different foods impact your body so can have a more healthful diet.
• The Big Z. Your mind, body and pocketbook will love you when you get the right amount of sleep. We’ll explain why it’s critical.
• Work It Out. Exercise isn’t just about burning calories to help you look good. It doesn’t take much to get the blood flowing, which helps make almost everything better.

Our proprietary “Over/Under” or O/U calculation compares how much you contribute to the health care system versus how much you use. We compare you to national averages and then use data inputs about your health status to modify your O/U.

What’s so great about knowing your O/U?

We want to shine a big, bright light on how health care spending works in America so we can galvanize change. Who overpays? Who doesn’t? Why? You’ll learn about this on an individual, personalized level. Ask your friends – “What’s your O/U?”

We want to help you improve your ability to shop for health care. If your spending is much lower than your premiums, you may be paying too much. Let us help you right-size!

Critically, the O/U sets the stage for our insurance replacement product…

Know Thyself creates a baseline that enables us to partner with you to usher in a whole new health care payment system. Our plan is to offer catastrophic insurance for emergencies, and then help you save for everything else. That’s right! Doctor visits, generic drugs, lab tests and even outpatient surgery would be paid direct-to-provider at cash-based prices.

How can we create this magical offering?

We start with the O/U. If you’re overpaying, we’d like to take that overpayment, invest it so it grows, and create more money for you to spend later in life when you need it. Even better, we use your information from Know Thyself to help you get healthier so you improve your health status. That lowers your health care costs and enables you to maximize your savings.

Know Thyself will launch in late 2020. Stay tuned to sign up – it’s FREE!