Ideas
We’ve designed an alternative model to fund health care. Instead of you (and your employer, if you have one) giving money to an insurance company to pay for your health care, we want you to be more in control.
How?
By taking those financial contributions and spending them differently than a health insurance company does today. We’d have three categories:
- Catastrophic insurance. We want you to be covered in case something critical happens.
- Paying for your health care. Our predictive tools will create a custom health care budget for you, customized to your attributes. We’d let you know how much your care will cost, because you’ll be paying direct-to-provider, at cash rates. No surprises. And you get to go to whatever doctor you want.
- Investing the rest. Whatever’s left over is your to keep. We’ll provide you with tools to be healthy and ways to better navigate the system so you can save money. We think YOU should be the beneficiary of this good behavior. We’ll invest the money for you and provide financial advisory services for all of your health care needs.
Here are some fundamental concepts that we value:
Civic responsibility for good health.
The health care system has become increasingly complex. There aren’t enough resources available to ensure that each of us is getting the care we need. We have to do more for ourselves, or we run the risk of being left behind. With better health literacy, more meaningful ways to interact with providers and much more clarity on costs, we’re promoting increased personal accountability for health.
Direct to consumer pricing.
More and more costs are being shifted to consumers, yet the prices we pay are oftentimes too high and incomprehensible. Yet direct-to-provider payments significantly simplify the system by eliminating the middleman – the insurer. We are advocating for better price transparency for the needs of our customers, particularly related to outpatient services and generic drugs.
"If you can't measure it, you can't manage it."
That’s a quote from legendary operations improvement guru W. Edwards Deming and it is our unofficial motto. We believe each of us needs a more personalized understanding of our health care. We are passionate about exposing the inner workings of the health care payment system so we can better manage spending and costs.
Transfer of the employer-sponsored health benefit.
Employers negotiate with insurers to provide health care coverage for half of all Americans. We’d like to simplify the process and have the employers provide cash directly to their employees to be used to buy health insurance and services. Our product allows us to better predict the needs of our customers…which then lets them better manage their own money. Good-bye, traditional health insurance. Hello, personal health care freedom.
Please see the Media page on the website of our Founder, Janis Powers, for coverage of our advocacy efforts for these and other important issues.
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